Entrepreneurs
I know what it’s like to have passion burning in your heart that you want to get out into the world. One of the hardest things to figure out is how to package your gifts, skills, talents and personality into a brand that speaks to your target audience.
My approach to this process is unique in that I start with the essence of you.
Essence
There is a sweet spot in branding that is an intersection of your ENERGETIC ESSENCE and what your target audience is hungry for in their lives.
And I happen to be gifted at helping people uncover that sweet spot, translate it to language their target audience can relate to, and then align their personal and professional choices so they are communicating their brand 24/7.
We tune in to who you are at the deepest level and translate that to your target audience. From this deep connection with yourself, I help you identify your visual essence, personality traits, values, interests, unique approach, energy, life experiences, and passions. This core of you is what will help your target audience know, like, and trust you.
Feel
Branding is a lot about how you want to make your target audience feel and the intersection of how you want to feel while doing your work in the world.
We will spend time getting to this feeling level so you can communicate it throughout everything you do in your brand.
We will spend time imagining how you want your target audience to feel after working with you. Then we will translate these feelings to the logistics that make up the core of your brand.
Logistics
We will identify the specific strategies and platforms that you will use to consistently be in communication with your target audience and create a 90-day plan so you can get visible and stay visible.
Once we have your essence and feeling, we can tackle basic branding 101 by identifying your client avatar(s), mission, vision, values, looking at colors, fonts and visuals that share the energy of who you are and what your business offers to others, and figure out what strategies will help you stay in front of your target audience in a way that is authentic for you.
We also find the key words, phrases, messages and topics that make up the heart of your brand. This will help you build recognition and expertise in your chosen field.
Finally, we will identify the specific strategies and platforms that you will use to consistently be in communication with your target audience and create a 90-day plan so you can get visible and stay visible.
Magic
Another layer of this process is finding out what your unique gifts and strengths are, including what you love to do and how you love to do it.
This creates a level of effortlessness that will fuel you as you build your business in the world. Harnessing your magic will make a huge difference in your branding because when you lead from your strengths and gifts, you are naturally more believable and credible.
A lot of us have been taught to disown key pieces of who we are and what our magic is in order to fit in and be accepted. But in the land of branding that creates a cloak of missing integrity that can make your clients feel like something is off. This leads to the opposite of the desired sense of them knowing, liking and trusting you.
